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Logo, business system
and website design

Xporta, Inc.
Santa Clara, California

The challenge of this identity was to express the concept of landed cost management. This product manages the costs associated with exported goods at the foreign market’s port. The logo incorporates the trade options land, sea, and air. The arrows reference multiple directions, airport imagery, and technical look of a circuit board. The final logo was printed on letterhead, envelopes, business cards, and presentation folders.
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